Practical research on generative engine optimisation. How AI search engines work, how brands appear in them, and what you can do about it.
The 90-Day GEO Plan for SaaS Brands: Week-by-Week Breakdown (2026) A 90-day GEO plan for SaaS brands is a phased programme that moves from baseline measurement to content production to authority...
The GEO QBR: A 4-Slide Framework for Quarterly Reviews in 2026 A GEO QBR (Generative Engine Optimization Quarterly Business Review) is a structured four-slide presentation that answers three...
How to Brief a Writer for a GEO-Optimised Post Without Killing Their Voice (2026) A good writer brief for GEO tells the writer exactly what structural and factual requirements the AI engines need,...
Monthly GEO Reporting Template: What to Include, What to Cut (2026) A monthly GEO report should cover six things: business context, your current AI visibility score, what changed since last month,...
The GEO RACI: Who Owns What Between SEO, Content, PR, and Comms in 2026 Nobody owns GEO. That's the actual problem. SEO teams track it, PR teams influence it, content teams feed it, and comms teams...
How to Report GEO to a Skeptical CEO in 2026 (Template Included) To report GEO to a skeptical CEO, skip the jargon and lead with business exposure. Show them a screenshot of a competitor being...
How to Justify a GEO Investment to a Finance Team That's Never Heard of It in 2026 Justifying a GEO investment to a finance team means translating an unfamiliar channel into language they already...
The 80/20 GEO Budget: Where to Spend First If You Only Have £5K in 2026 If you have £5,000 to spend on GEO and no clear framework for allocating it, here's our answer upfront: put roughly 80% into...
In-House vs Agency for GEO: A Cost-Honest Comparison (2026) For most marketing teams, the in-house vs agency decision for GEO comes down to one uncomfortable truth: both options cost more than you...
Is GEO Worth the Spend? A Framework for Building the Business Case in 2026 GEO is worth the spend for most brands with meaningful search-driven revenue, but the business case looks different...
How Much Does GEO Cost in 2026? Real Budget Benchmarks by Company Size GEO costs in 2026 range from a few hundred dollars a month for small businesses running lean in-house programs to $50,000+ per...
GEO for Freelancers in 2026: How to Add the Service Without Bluffing You can offer GEO as a freelance service right now, even if you started learning it six months ago. The field is new enough that...
