Practical research on generative engine optimisation. How AI search engines work, how brands appear in them, and what you can do about it.
GEO in the US vs UK vs Australia: Why the Citation Behaviour Differs in 2026 AI citation behaviour in the US, UK, and Australia is not uniform, and treating it as such will cost your brand...
GEO + Paid Media: What the Causal Evidence Actually Shows (And Doesn't) in 2026 The honest answer is that solid causal evidence connecting GEO activity to paid media performance is still thin. Most...
GEO and Brand: Why Strong Brands Get Cited and Weak Ones Don't in 2026 Strong brands get cited in AI search engines because language models are pattern-recognition systems, and a well-known brand...
GEO + PR: Why Your Earned Media Mix Should Shift in 2026 AI search engines cite third-party coverage far more often than brand-owned pages. That single fact changes the calculus for every PR and...
GEO + Traditional SEO: How to Run Both in 2026 Without Duplicating Work You don't need two separate workflows for GEO and traditional SEO. Most of the underlying work is the same: research real...
Is ChatGPT Really Replacing Google? What the 2026 Data Says No, ChatGPT is not replacing Google in 2026. Google still holds 91.4% of the global traditional search market , and ChatGPT accounts for...
Are AI Citations Actually Driving Revenue, or Just Vanity Metrics? (2026) Most AI citations are vanity metrics right now. Getting cited by ChatGPT or Perplexity feels like progress, but unless you...
The Case Against GEO: When It's Genuinely Not Worth It Yet (2026) GEO is worth your time for some brands right now, and a distraction for others. If your buyers make decisions in AI chat interfaces,...
Is GEO a Fad? An Honest Look at What's Hype and What's Real in 2026 GEO is not a fad, but a significant portion of what's being sold under that name is. The underlying behaviour is real: people are...
The Compounding Content Calendar: How GEO Stacks Across 12 Months in 2026 GEO visibility doesn't arrive in a single campaign. It builds month by month, with each piece of content you publish making...
GEO in Year One: A Realistic Roadmap From Zero to Citable in 2026 Most brands starting GEO in 2026 will see their first AI mentions within a few weeks. Getting cited consistently across ChatGPT,...
12 GEO Quick Wins You Can Ship This Week (2026 Edition) Most GEO advice assumes you have months of runway and a full content team. You don't always have that. These 12 tactics are things you can...
