Practical research on generative engine optimisation. How AI search engines work, how brands appear in them, and what you can do about it.
New Schema Types That Matter for GEO in 2026 The schema types that matter most for GEO in 2026 are Organization , FAQPage , HowTo , Article , and Person , with entity disambiguation markup (SameAs,...
Anthropic's Latest Web Fetch Behaviour: What It Means for Claude Citations in 2026 Anthropic's web fetch architecture has changed materially in 2026, and if you're running GEO tracking for any brand,...
The ChatGPT Search Update Explained: What Marketers Need to Know in 2026 ChatGPT Search has become a genuine discovery engine, and most marketing teams are still treating it like a chatbot. As of...
What Changed in Google AI Overviews This Quarter (2026 Update) Google AI Overviews changed a lot in 2026. The short version: they're appearing on a much larger share of searches, the underlying model...
Image SEO in 2026: How Visuals Get Pulled Into AI Answers AI search engines now pull images directly into their answers, treating visuals as evidence rather than decoration. To appear in those...
Podcast SEO for AI Search in 2026: How to Get Your Show Cited If your podcast isn't getting cited by AI search engines, the most likely reason is that the audio is invisible to every crawler and...
Does Blog Length Actually Affect AI Citation Rates? An Investigation (2026) Blog length has a near-zero statistical correlation with AI citation rates, according to an Ahrefs study of 174,048 pages...
Long-Form vs Short-Form Content for GEO: What the Citation Data Says in 2026 AI engines don't reward length. They reward extractability. Short-form content wins when it gives a clean, standalone...
GEO in LATAM 2026: Why Spanish-Language AI Citations Need Their Own Playbook Spanish-language brands in Latin America are largely invisible in AI search results, and the problem runs deeper than just...
GEO in the US vs UK vs Australia: Why the Citation Behaviour Differs in 2026 AI citation behaviour in the US, UK, and Australia is not uniform, and treating it as such will cost your brand...
GEO + Paid Media: What the Causal Evidence Actually Shows (And Doesn't) in 2026 The honest answer is that solid causal evidence connecting GEO activity to paid media performance is still thin. Most...
GEO and Brand: Why Strong Brands Get Cited and Weak Ones Don't in 2026 Strong brands get cited in AI search engines because language models are pattern-recognition systems, and a well-known brand...
