Practical research on generative engine optimisation. How AI search engines work, how brands appear in them, and what you can do about it.
The GCC GEO Field Guide: What Works in Saudi vs UAE vs Egypt in 2026 GEO strategy in the Gulf and wider MENA region is not a single playbook you apply uniformly. Saudi Arabia, the UAE, and Egypt have...
Translation vs Localisation for GEO: Why Most Multi-Market Strategies Fail in 2026 Most multi-market GEO strategies fail before they start because teams confuse translation with localisation....
How ChatGPT, Perplexity, and Google AI Overviews Handle Arabic Queries Differently in 2026 ChatGPT, Perplexity, and Google AI Overviews each retrieve, rank, and synthesise Arabic-language content...
Citation, Mention, Reference: The Vocabulary of AI Search Explained (2026) If you're trying to improve your brand's visibility in AI search engines, the terminology matters more than most people...
What Is Co-Citation in GEO and Why It Matters More Than Backlinks in 2026 Co-citation in GEO is when multiple independent sources mention your brand alongside competitors or category terms, without...
What Is a Prompt Universe? A Plain-English Definition for GEO Teams in 2026 A prompt universe is the complete set of conversational queries that real users submit to AI engines when researching your...
The Vertical PR Map: Where to Pitch If You Want AI Citations, Not Just Backlinks in 2026 Most PR pitches in 2026 are optimised for the wrong metric. They chase domain rating and journalist bylines at...
Which Publishers Get Cited Most by ChatGPT, Perplexity, and Google AI Overviews in 2026 The three biggest AI search platforms don't agree on which sources to trust. An analysis of 680 million...
Industry Intent Profiles: How Prompt Distribution Differs Between SaaS and Ecommerce in 2026 SaaS and ecommerce brands face completely different AI visibility challenges, and the reason is prompt...
The Question Words That Dominate AI Search: 'What', 'How', 'Best', and 'Vs' Breakdown for 2026 Four question words drive the vast majority of commercial queries in AI search engines: what , how ,...
Trustpilot for B2B SaaS in 2026: When It Helps and When It Doesn't Trustpilot helps some B2B SaaS companies and actively misleads buyers about others. Whether it works for you depends on your sales...
Review Velocity and AI Citations: Does Speed of Reviews Actually Matter in 2026? Yes, review velocity matters for AI citations, but probably not in the way most brand managers assume. AI engines...
