Practical research on generative engine optimisation. How AI search engines work, how brands appear in them, and what you can do about it.
Peec.ai vs Profound: Which Is Right for Your Team in 2026? Peec.ai and Profound are the two most-discussed GEO tracking platforms right now, and the choice between them comes down to one question: do...
Best GEO Tools for Small Marketing Teams (Under 5 People) in 2026 If your marketing team has fewer than five people, you need GEO tools that are fast to set up, cheap enough to justify, and specific...
The Complete Guide for How to Use Otterly in 2026 Otterly.AI is a GEO monitoring tool that tracks how your brand appears across AI search engines like ChatGPT, Perplexity, and Google AI Overviews....
How to Find Prompts to Track Your AI Search Visibility in 2026 To find prompts worth tracking, start with your SEO keyword clusters, convert them into conversational questions, then layer in...
Why Your Schema Isn't Working: The 5 Most Common Implementation Errors in 2026 Schema errors are more common than most teams realise, and the consequences now extend well beyond lost rich snippets. A...
How to Handle Hallucinated Brand Mentions in AI Search in 2026 Hallucinated brand mentions in AI search happen when models invent facts about your company: wrong pricing, discontinued products, names...
GEO Tracking Shows No Movement After 3 Months: 7 Things to Check in 2026 If your GEO tracking shows no movement after 3 months, the problem is almost always one of four things: you're tracking the...
Why Your Competitors Are Getting Cited (and You're Not) in 2026 Your competitors appear when someone asks ChatGPT for the best tool in your category. You don't. The reason is almost never that they...
Why Isn't My Brand Showing Up in ChatGPT? A Diagnostic Checklist for 2026 If your brand doesn't appear in ChatGPT responses, the cause is almost always one of four things: a technical barrier...
Best Enterprise GEO Platforms for Multi-Market Brands in 2026 The best enterprise GEO platforms for multi-market brands in 2026 are Peec AI, Profound, and Goodie AI. Each covers the major AI engines...
Best GEO Tracking Platforms for Agencies in 2026 The best GEO tracking platforms for agencies in 2026 are Peec AI, Profound, Otterly.AI, and Searchable. Each monitors how brands appear inside...
How to Track GEO for Global Brands Across Markets and the Gaps Most People Miss in 2026 Tracking GEO for global brands means running structured prompt sets across ChatGPT, Perplexity, Google AI...
