Practical research on generative engine optimisation. How AI search engines work, how brands appear in them, and what you can do about it.
GEO for PR Teams in 2026: Why Your Earned Media Strategy Has to Change PR teams already own the single most important asset in AI search: earned media. The problem is most teams don't know it yet,...
GEO for In-House SEO Leads in 2026: How to Pitch the Shift Without Sounding Alarmist If you're an in-house SEO lead, you already know the pressure. Traffic numbers are shifting, leadership is asking...
GEO for Founders in 2026: Why It's Not a Marketing Tactic Anymore If you're still treating GEO as a marketing experiment, you're already behind. Generative engine optimisation is now a...
GEO for CMOs: The Three Questions to Ask Your Team This Quarter (2026) Most marketing teams are tracking AI visibility the wrong way, or not tracking it at all. If you're a CMO and you haven't asked...
What Is Recency Weighting in LLM Citations? A Practical Guide for 2026 Recency weighting in LLM citations is the mechanism by which AI systems assign higher retrieval priority to sources that carry...
Citation Rate vs Mention Rate vs Reference: The 2026 GEO Metrics Guide A citation rate is the percentage of relevant AI-generated responses that include a direct link or attribution to your content....
What Is Grounding in AI Search? (And Why Most Marketers Confuse It With Citation) 2026 Grounding in AI search is the process of connecting an AI model's response to verified, retrievable source...
What Is Query Fan-Out? Why It's the Engine of Modern Prompt Research in 2026 Query fan-out is the process AI search engines use to break a single user prompt into multiple specific sub-queries before...
What Is Sample Size in GEO Tracking? A Plain-English Definition (2026) Sample size in GEO tracking is the number of prompts you run against AI search engines to measure your brand's visibility. Too...
The Minimum Viable GEO Setup: 6 Things You Need Before You Track Anything in 2026 Most teams start tracking AI visibility before they've built the foundation that makes tracking meaningful. They pick...
GEO for SEO Pros in 2026: What Carries Over and What You Have to Unlearn If you've spent years doing SEO, GEO will feel familiar in some places and genuinely foreign in others. The core skills...
Your First 30 Days of GEO: A Day-by-Day Plan for 2026 Most brands spend their first month of GEO doing the wrong things: tracking a handful of branded queries, celebrating when ChatGPT mentions them...
