Practical research on generative engine optimisation. How AI search engines work, how brands appear in them, and what you can do about it.
How to Get Indexed by Bing (and Why It Matters More Than Google for ChatGPT) in 2026 If you want your content to appear in ChatGPT's web search results, getting indexed by Bing is more important than...
Are YouTube Transcripts a Hidden Lever in Google AI Overviews in 2026? Yes, YouTube transcripts influence Google AI Overviews. Google has confirmed it indexes video captions to understand content,...
The VideoObject Schema Guide: What Every Field Actually Does for AI Visibility in 2026 VideoObject schema tells AI engines what your video content is about before they ever try to process it. Without...
5 Common Share-of-Voice Tracking Errors (And the Methodology Fixes) in 2026 Share-of-voice tracking breaks in predictable ways. Teams count mentions without weighting them, benchmark against the...
Share of Voice vs Citation Rate: Which Metric Actually Matters in AI Search in 2026? Both metrics matter, but they tell you different things and require different strategies to move. AI Share of...
The Missing Middle: How to Build Mid-Funnel GEO Prompts That Actually Get Your Brand Cited in 2026 Most GEO tracking setups are lopsided. Teams monitor branded queries at the bottom of the funnel...
Bottom-of-Funnel GEO Prompt Examples for SaaS, B2B, and Ecommerce in 2026 Bottom-of-funnel GEO prompts are queries that AI search engines receive from buyers who are ready to choose a product, not...
Why You Should Never Name Your Brand in Top-of-Funnel GEO Prompts (2026) Top-of-funnel GEO prompts that include your brand name are almost useless for measuring real visibility. When someone already...
Multi-Market GEO: How Prompt Volume Scales With Market Count in 2026 Multi-market GEO requires more prompts than most teams expect. Each market you add multiplies your tracking needs across...
Why Prompt Sample Size Is the Most Underrated Variable in GEO Reporting (2026) Most GEO reporting is built on too few prompts, and the teams running it don't know it yet. Prompt sample size...
7 Common Mistakes When Building GEO Prompt Sets (And How to Fix Them) in 2026 Most GEO tracking projects fail before they generate a single data point. The prompt set is the problem. Teams either...
The Seed Keyword Method: How to Start a GEO Prompt Universe From Scratch in 2026 The seed keyword method for GEO starts with one question: what would a real person actually type into ChatGPT or...
