Practical research on generative engine optimisation. How AI search engines work, how brands appear in them, and what you can do about it.
5 Common Share-of-Voice Tracking Errors (And the Methodology Fixes) in 2026 Share-of-voice tracking breaks in predictable ways. Teams count mentions without weighting them, benchmark against the...
Share of Voice vs Citation Rate: Which Metric Actually Matters in AI Search in 2026? Both metrics matter, but they tell you different things and require different strategies to move. AI Share of...
The Missing Middle: How to Build Mid-Funnel GEO Prompts That Actually Get Your Brand Cited in 2026 Most GEO tracking setups are lopsided. Teams monitor branded queries at the bottom of the funnel...
Bottom-of-Funnel GEO Prompt Examples for SaaS, B2B, and Ecommerce in 2026 Bottom-of-funnel GEO prompts are queries that AI search engines receive from buyers who are ready to choose a product, not...
Why You Should Never Name Your Brand in Top-of-Funnel GEO Prompts (2026) Top-of-funnel GEO prompts that include your brand name are almost useless for measuring real visibility. When someone already...
Multi-Market GEO: How Prompt Volume Scales With Market Count in 2026 Multi-market GEO requires more prompts than most teams expect. Each market you add multiplies your tracking needs across...
Why Prompt Sample Size Is the Most Underrated Variable in GEO Reporting (2026) Most GEO reporting is built on too few prompts, and the teams running it don't know it yet. Prompt sample size...
7 Common Mistakes When Building GEO Prompt Sets (And How to Fix Them) in 2026 Most GEO tracking projects fail before they generate a single data point. The prompt set is the problem. Teams either...
The Seed Keyword Method: How to Start a GEO Prompt Universe From Scratch in 2026 The seed keyword method for GEO starts with one question: what would a real person actually type into ChatGPT or...
DataForSEO vs SerpAPI for GEO Prompt Research in 2026: Which You Actually Need If you're building prompt sets for GEO tracking, you don't need a general-purpose SERP API. You need one that surfaces...
How to Track AI Overviews for Free Using Google Sheets in 2026 You can track Google AI Overviews for free using Google Sheets combined with either manual spot-checking or a free automation layer like...
When to Upgrade from Free GEO Tools to Paid: The Real Triggers in 2026 Most teams upgrade GEO tools for the wrong reason. They hit a free tier limit, feel some vague pressure to "get serious," and...
