Practical research on generative engine optimisation. How AI search engines work, how brands appear in them, and what you can do about it.
G2 and Capterra for GEO: How Review Platforms Quietly Drive AI Citations in 2026 Review platforms are one of the highest-leverage surfaces for AI citation in commercial queries, and most SaaS brands...
The Wikipedia Playbook for Brands Trying to Get Cited by AI in 2026 If you want to know why AI engines cite some brands constantly and ignore others entirely, start with one number: 47.9% of...
Reddit Tactics That Actually Work for GEO in 2026 (Without Getting You Banned) Reddit is one of the most-cited sources across ChatGPT, Perplexity, and Google AI Overviews. If your brand shows up in...
Claude's Brave Search Dependency and Why It Changes Your GEO Strategy in 2026 Claude uses Brave Search as its retrieval layer, and that single fact breaks most GEO playbooks built around ChatGPT and...
How Perplexity Citations Really Work in 2026: The 10% Overlap Problem Explained Most brands optimising for AI search assume Perplexity works like Google. It doesn't. Perplexity retrieves and...
How ChatGPT Actually Chooses Citations: Bing, Authority, and the 87% Rule in 2026 ChatGPT's citation selection is not random and it's not a mystery. In web browsing mode, ChatGPT retrieves live...
The Complete Guide for How to Use Profound AI in 2026 Profound (tryprofound.com) is a GEO monitoring platform that tracks how AI search engines like ChatGPT, Perplexity, Google AI Overviews, and...
The Complete Guide for How to Use Peec AI in 2026 Peec AI is an AI search analytics platform that tracks brand visibility, position, and sentiment across AI search engines like ChatGPT, Perplexity,...
The Complete Guide for How to Use Searchable for GEO Tracking in 2026 Searchable is a GEO tracking platform that monitors how your brand appears in AI-generated search responses across ChatGPT,...
What Metrics Actually Matter for GEO in 2026 The GEO metrics that matter in 2026 are citation rate, share of voice, and AI-referred pipeline. Everything else is a supporting signal. If you're...
How to Optimise YouTube for GEO in 2026 To optimise YouTube for GEO in 2026, you need to treat every video as a text document that AI engines can read, chunk, and cite. That means detailed...
How to Calculate Share of Voice in AI Search Without Fooling Yourself (2026) AI share of voice tells you what percentage of AI-generated responses mention your brand across a defined set of prompts,...
