Practical research on generative engine optimisation. How AI search engines work, how brands appear in them, and what you can do about it.
Claude's Brave Search Dependency and Why It Changes Your GEO Strategy in 2026 Claude uses Brave Search as its retrieval layer, and that single fact breaks most GEO playbooks built around ChatGPT and...
How Perplexity Citations Really Work in 2026: The 10% Overlap Problem Explained Most brands optimising for AI search assume Perplexity works like Google. It doesn't. Perplexity retrieves and...
How ChatGPT Actually Chooses Citations: Bing, Authority, and the 87% Rule in 2026 ChatGPT's citation selection is not random and it's not a mystery. In web browsing mode, ChatGPT retrieves live...
The Complete Guide for How to Use Profound AI in 2026 Profound (tryprofound.com) is a GEO monitoring platform that tracks how AI search engines like ChatGPT, Perplexity, Google AI Overviews, and...
The Complete Guide for How to Use Peec AI in 2026 Peec AI is an AI search analytics platform that tracks brand visibility, position, and sentiment across AI search engines like ChatGPT, Perplexity,...
The Complete Guide for How to Use Searchable for GEO Tracking in 2026 Searchable is a GEO tracking platform that monitors how your brand appears in AI-generated search responses across ChatGPT,...
What Metrics Actually Matter for GEO in 2026 The GEO metrics that matter in 2026 are citation rate, share of voice, and AI-referred pipeline. Everything else is a supporting signal. If you're...
How to Optimise YouTube for GEO in 2026 To optimise YouTube for GEO in 2026, you need to treat every video as a text document that AI engines can read, chunk, and cite. That means detailed...
How to Calculate Share of Voice in AI Search Without Fooling Yourself (2026) AI share of voice tells you what percentage of AI-generated responses mention your brand across a defined set of prompts,...
Top-of-Funnel vs Bottom-of-Funnel GEO Prompts: How to Get the Mix Right in 2026 Most GEO tracking setups are skewed. Teams monitor a handful of branded queries, a couple of "best [category]" prompts,...
How Many Prompts Do You Actually Need to Track GEO Properly in 2026 The honest answer: more than you think, but fewer than you fear. For meaningful AI visibility measurement, you need at least 30-50...
How to Build a GEO Prompt Universe That Reflects Real Search Demand in 2026 A GEO prompt universe is the complete set of natural-language queries you track across AI search engines to measure your...
